SA Digital Consumer Programme 2020

The Digital Consumer Programme is a mobile survey of over 4800 South African citizens covering four major topics:

Home Internet Usage
Digital Media Usage
Mobile / Smartphone Usage
Digital Financial Services

Over 4800 interviews were conducted with respondents through the use of a mobile survey technique (SMS to Survey) on FlashPanel, a mobile first consumer research panel owned and operated by the Silverstone VentureWRX Group.

The sample was weighted against IAB Digital Landscape Survey (which is weighted to the Establishment Survey) against the following survey variables:

Age
Gender
Population Group
Personal Income
DLM

Digital Lifestyle Measure (DLM)

The DLM segmentation was created by BMIT in 2008 to classify consumers based on the extent of their digital lifestyles. Consumers are scored by answering a list of questions about their personal digital activities. Each consumer then receives a total DLM score, which then indicates which of the 5 DLM segments they fall into.

Survey Methodology

Demographics

Overall Sample Demographics

Digital Lifestyle Measure

DLM Segmentation
DLM Scorecard
DLM Distribution

Home Internet

Fibre Internet Awareness

Types of Internet Access

Primary Home Internet Access

Primary Home Internet Access by DLM
Primary Home Internet Access by Age
Primary Home Internet Access by Household Income

Internet Service Provider

ISP Satisfaction

ISP – Net Promotor Score

Top ISP

Type of Internet Contract

Monthly Internet Spend

Monthly Internet Spend by DLM
Monthly Internet Spend by Household Income

Home Internet Cap

Home Cap by Primary Internet

Home Cap by Primary Internet by Household Income

Home Internet Speed

Home Internet Speed by DLM
Home Internet Speed by Household Income

Internet Speed Satisfaction

Internet Speed Satisfaction by Internet Speed
Awareness of Fibre Network Operators

FTTH Users

Fibre Network Operator (FNO)
Top Fibre Network Operator
FNO – Net Promoter Score

Non-FTTH Users

Home Internet Upgrade Intention
Reason for not planning to upgrade to fibre
Reason for wanting to upgrade to fibre

Internet Usage

Home Internet Activities

Online Shopping
Online Shopping by DLM
Online Shopping by Household Income
Online Shopping Payments
Online Shopping Payments by Household Income
Impact of Covid-19 on Online Behaviour
Online Behaviour After Covid-19

Digital Media

TV Services
TV Services by DLM
TV Services by Household Income
DStv Package
DStv Package by Age
DStv Package by Household Income
DStv – Future Intent
Past DStv Customers
Reasons for disconnecting DStv
DStv Subscription Renewal
Streaming Digital Pay TV Services
Discontinued Streaming Digital Pay TV Services
Reasons for Discontinuing Digital Pay TV services
Showmax Pro
Digital Technology Products in the Home
Digital Technology Products in the Home by DLM
Digital Technology Products in the Home by Household Income

Mobile Usage

Number of SIMS
Primary Mobile Service Provider
Mobile Service Provider by Contract Type
Mobile Service Provider – Net Promoter Score
Contract vs Prepaid
Contract vs Prepaid by Household Income
Contract Data Usage
Monthly Cost – Contract
Bundle Deal
Monthly Data Cost – Prepaid
Mobile Data Prices – Sentiment
Data Price Sentiment by Mobile Service Provider
Video Content on Mobile
Combined Mobile and Fibre Services
Combined Mobile, Fibre and Streaming TV Services
Combined Services Provider
Social / Instant Messaging Mobile Applications
Video Streaming Mobile Applications

Digital Financial Services

Primary Bank
Preferred Banking Method

Appendix: Sample Weighting

Deliverables and format

The outcomes of the research and analysis are documented in a rich PowerPoint. Clients are also entitled to a presentation/workshop in Johannesburg (may be combined with other topics at BMIT’s discretion).

Further information

For further information and details on how to subscribe to this research please contact Anita Mathews on 082 466 2317 or anita@bmit.africa