Key Question

What kind of brand equity do you have in your business, and how does that compare to your competitors?

Objective

Understand the level of brand awareness, consideration and purchase behaviour across the market.

Methodology

Conduct primary research with the market to ask them whether they are aware of, have considered or have bought any products and services from the brands within your category.

Outcomes

A report outlining the brand funnel in your category, and how you compare to your competitors.