Introduction
BMIT’s annual digital lifestyle research, which has been ongoing since 2008 in different forms. This year’s survey covers the following major topics:
- Home Internet
- Digital Media
- Mobile Usage
Digital Lifestyle Measure (DLM)
The DLM segmentation was created by BMIT in 2008 to classify consumers based on the extent of their digital lifestyles. Consumers are scored by answering a list of questions about their personal digital activities. Each consumer then receives a total DLM score, which then indicates which of the 5 DLM segments they fall into.
Methodology
The digital lifestyle survey was conducted online in partnership with myBroadband and BusinessTech and a total of 1314 people participated in the survey.
The survey was promoted on social channels such as Facebook and Twitter, as well as on the myBroadband and BusinessTech forum.
All participants in this service have internet access.
The sample was weighted against IAB Digital Landscape Survey (which is weighted to the Establishment Survey) against the following survey variables:
- Age
- Gender
- Household Income
- Primary Internet Connection (as users on myBroadband are more likely to have high-speed internet as compared to the overall internet population)
Table of Contents
Introduction and Survey Methodology
Demographics
Overall Sample Demographics
Digital Lifestyle Measure
DLM Segmentation
DLM Scorecard
DLM Distribution
Home Internet
Fibre Internet Awareness
Primary Home Internet Access
- Primary Home Internet Access by Household Income
- Primary Home Internet Access by DLM
Internet Service Provider
ISP – Net Promotor Score
Monthly Internet Spend
Monthly Internet Spend by Household Income
Type of Internet Contract
Monthly Internet Spend
- Monthly Internet Spend by DLM
- Monthly Internet Spend by Household Income
Home Internet Cap
- Home Internet Cap by Household Income
- Home Internet Cap by DLM
Home Internet Speed
- Home Internet Speed by Household Income
- Home Internet Speed by DLM
- Home Internet Speed by Primary Internet
Awareness of Fibre Network Operators
FTTH Users
Fibre Network Operator (FNO)
FNO – Net Promoter Score
Non-FTTH Users
Fibre Internet Awareness and Access
Home Internet Upgrade Intention
Reason for wanting to upgrade to fibre
Reason for not planning to upgrade to fibre
Internet Usage
Home Internet Activities
Online Shopping
- Online Shopping by Household Income
- Online Shopping by DLM
Digital Media
TV Services
DStv Package
Daily Time Spent Streaming Video Services
Streaming Digital Pay TV Services
Digital Technology Products in the Home
Mobile Usage
Number of Mobile Service Providers
Primary Mobile Service Provider
Mobile Service Provider – Net Promoter Score
Contract vs Prepaid
Monthly Mobile Service Spend
Monthly Mobile Data
Mobile Data Prices – Sentiment
Mobile Data Prices – Sentiment by MNO
Social / Instant Messaging Mobile Applications
Deliverables and format
The outcomes of the research and analysis are documented in a rich PowerPoint. Clients are also entitled to virtual online presentation/workshop in Johannesburg (may be combined with other topics at BMIT’s discretion).
Further information
For further information and details on how to subscribe to this research please contact Anita Mathews on 082 466 2317 or anita@bmit.africa