The new 2021 report is now out!

The DLM segmentation was created by BMIT in 2008 to classify consumers based on the extent of their digital lifestyles. Consumers are scored by answering a list of questions about their personal digital activities, as well as the technologies within their household. Each consumer then receives a total DLM score, which then indicates which of the 5 DLM segments they fall into. DLM 1 consumers are considered “low-tech” consumers, while DLM 5 consumer are considered “high-tech” consumers.

Download Free DLM Presentation 

Download a free results presentation our recent Digital Lifestyle Study 2021 conducted with myBroadband and BusinessTech. You will find the following questions in presentation, segmented by DLM:

  • Primary Home Internet Access
  • Monthly Internet Spend
  • Home Internet Cap
  • Home Internet Speed
  • Reason for wanting to upgrade to fibre
  • Reason for not planning to upgrade to fibre
  • Online Shopping
  • DStv Package
  • Daily Time Spent Streaming Video Services
  • Daily Time Spent Streaming Video Services
  • Digital Technology Products in the Home
  • Monthly Mobile Service Spend
  • Monthly Mobile Data
  • Social / Instant Messaging Mobile Applications

Fill in the following for to get access to the free presentation: