Key Question

Have you worked out how you are going to enter a contested market?


A clear and concise strategy as to which markets to enter with your products based on their attractiveness.


Use information available, identify the best markets to enter with your products and services, as well as the distinct value propositions with each that is likely to be most successful against existing competition.


A strategy document outlining the recommendations with regards to markets to enter, products to offer, and strategies around service quality and pricing.