Market Research differs slightly to Marketing Research in that it is primarily used to identify potential markets in terms of their size, needs, service penetration and other indicators of attractiveness, while Marketing Research is primarily concerned with how to penetrate those markets. BMI-T offers market research services, primarily in the ICT industry, and has helped 100’s of companies understand the markets that they currently exist in, as well as identifying new potential markets for them to target. Using a combination of in-house knowledge and expertise, as well as using primary research methods such as quantitative research surveys and focus groups, BMI-T can help your organisation map out the landscape they operate in.