A new start-up telecoms operator required a full business market strategy, reviewing market opportunities, competitive pricing, revenue maximisation and network strategy.

The solution approach

BMI-T conducted a multi-layered market study including primary research among leading telecoms companies in South Africa and the SADC region. Key challenges facing the company from both a marketing and sales and network operations perspective were considered and a range of business strategy options synthesised. This led to a follow-on study involving more detailed assessment of a specific market opportunity in support of a new network investment decision.

The outcomes or the project

The outputs of the studies conducted informed the corporate plan submitted to the board and shareholders and subsequent network investment decisions.