The focus of all strategy, specifically that of technological development, should be the end-user. Whether the end user is a customer or an employee, a consumer or a business, what is key is to understand their needs and requirements when going about building a digital transformation strategy
BMIT has conducted hundreds of end-user studies over the past 27 years, with hundreds of thousands of interviews completed. More recently we launched our TechKnowledge platform which allows us to conduct online surveys with businesses anywhere in the world, including all throughout Africa.
Topics of Interest
- What types of applications and services are consumers going to be demanding in the next 5 years?
- Which areas of business offer the greatest opportunity for digital transformation?