BMIT has an extensive track record of conducting secondary and primary research project, having worked on over 2500 projects in our 27 year history.
Market Sizing and Forecasting
Do you understand the size of your addressable market? Identify the size of the market, by product or customer type.
Do you understand your different customer segments and their unique needs? Identify and segment customers based on their needs and behaviours.
How do customers experience your brand, and are they loyal to you? Understand whether your customers are happy with your products and services and whether they would recommend you to others (NPS).
How engaged are your employees, and how does this compare to the average company? Understand whether your employees are engaged and productive, and whether there are any specific departments that may be at risk of low productivity or staff-turnover.
Brand Funnel & Equity
What kind of brand equity do you have in your business, and how does that compare to your competitors? Understand the level of brand awareness, consideration and purchase behaviour across the market.
Product Innovation Research
Have you considered the changing needs of the market when developing new products and services? Establish and build new products based on the needs of the market.
What are your competitors doing around you, and how does this compare to your strategy? Understand the competitive landscape in order to identify potential areas of heightened competition, and potential blue-sky spaces.
How are you going about going to market, and what does your channel feel about you as compared to your competitors? Understand the channel that you would like to use to market and whether it will be a successful route to customer for your products.